Expert Insights and Strategic Marketing Advice

Successful marketing is all about appealing to the right audience. If you don’t understand what your audience wants, or if you feel as though you can’t realistically tell them what they need or want, you’re in danger of making some serious and expensive mistakes. Take a look at these three examples of how major companies…

Marketing is not easy, to any stretch of the imagination. Here are 5 marketing tips to help you achieve more success with your business. 1. Ignore what YOU like – It is natural human behaviour to centre your thinking and actions around the things that you like.  You often mix with the sort of people who…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at O = Online. There have been a lot of letters within this A-Z guide that look at the digital marketplace – whether it…

Below are this month’s top 5 marketing tips for May 2012  – simple tips to help you improve the effectiveness of your marketing. 1. Turn yourself “Outside In” –  What I mean by this is that the vast majority of businesses look at things “Inside-Out” – they look first at what works best for them as…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at N = Networking. According to Harvard Business School, Word of Mouth marketing is the most effective form of marketing.  You can see why…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at M = Media. One of the key elements to consider when communicating to your target audience is which are the right channels and…