Expert Insights and Strategic Marketing Advice

Establishing a set of marketing objectives can help your company to focus its future marketing activities and achieve greater success along the line – simply stating ‘I want to market my company’ isn’t specific enough. 21st century marketing is an extremely varied practice, and with so many outlets to explore, achieving success or failure can hinge on how rigorously you…

The marketing industry is one of the fastest moving industries in the UK, driven as it is by emerging technologies and unpredictable audience trends. Last year alone we saw a host of new marketing memes sweep through the industry, some of which businesses were happy to include in their marketing activities and others that were more problematic.…

It almost goes without saying, but not all marketing activities and campaigns are the same. It can be difficult to tell whether you’re getting the most from your brand’s marketing department or if all that revenue is simply being shovelled into a bottomless pit. You can’t improve upon your current marketing activities if you don’t know whether or not…

Successful marketing is all about creating a dialogue with your audience, and as we all know, a dialogue requires two active participants! It won’t do you any good to simply force your ideas upon an otherwise ambivalent audience, so connecting with your potential customers and clients is especially vital. Take a look at three of the…

As soon as you mention the word ‘marketing’, some people immediately start to think of ‘adverts’. While advertising is of course an integral part of marketing, to suggest that marketing is nothing but advertising would be an antiquated notion in the extreme. The world of marketing has changed greatly in the last few decades, thanks…

In the middle of the 20th century, there were only so many ways to get the message about your product out there. Companies looking to advertise their wares were told by marketing experts that they could choose from TV advertising (still in its infancy), cinema trailers, printed ads in magazines and newspapers, and radio marketing. In the digital…