Expert Insights and Strategic Marketing Advice

When it comes to promoting a brand, product or service, most marketing consultants will tell you that little is quite as effective in so few words as a well-written slogan. Slogans can appear in advertisements, on your promotional items or on your products themselves, and with this copy so ubiquitous and public, you need to…

The turn of the millennium seems like a very long time ago indeed. The latter days of 1999 saw people losing sleep over the perceived ‘millennium bug’, broadband had yet to increase internet speeds to usable levels, and people were texting and calling one another from the then-sophisticated Nokia 8210. Touchscreen technology, Bluetooth, Smartphones, tablets…

When it comes to marketing, sometimes a great idea simply isn’t enough. For one reason or another, dozens of potentially successful marketing plans have failed to achieve their potential, or even to get off of the ground in some cases; the implementation of ambitious marketing campaigns can be a real stumbling block. We hate to…

Successful marketing is all about appealing to the right audience. If you don’t understand what your audience wants, or if you feel as though you can’t realistically tell them what they need or want, you’re in danger of making some serious and expensive mistakes. Take a look at these three examples of how major companies…

Marketing is not easy, to any stretch of the imagination. Here are 5 marketing tips to help you achieve more success with your business. 1. Ignore what YOU like – It is natural human behaviour to centre your thinking and actions around the things that you like.  You often mix with the sort of people who…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at O = Online. There have been a lot of letters within this A-Z guide that look at the digital marketplace – whether it…