Expert Insights and Strategic Marketing Advice

Below are the top 5 marketing tips for January 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Calculate Lifetime Client Profit Value – do you know how much, on average, a client is worth to you in profit over the course of their lifetime? If not, analyse your historical sales data so…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can make or break any product or service – Price! Price is an issue which many companies struggle with – too expensive and not enough customers will buy their products and services (although margins will be good).  Too cheap and…

Below are the top 5 marketing tips for December 2010 – simple tips to help you improve the effectiveness of your marketing. 1. Forget your USP and try a UBP – everyone always asks you what your Unique Selling Proposition (USP) is but who on earth likes being sold to?  Look at it as a Unique Buying Proposition – what…

Quite often I get asked the question what the key things are that work in generating higher response rates in both direct mail and e-mail marketing campaigns. There is no ‘Holy Grail’ to follow that will guarantee you a response but to ensure you maximise response potential there are certainly some simple snippets of advice I can…

Whatever you choose to call it…..”the economic climate”, “the downturn”, “the recession”….many companies have to take some responsibility themselves if they have experienced a drop off in performance and a decline in sales. Why?  Because, for eternity, the first thing companies look to cut back on at the first whiff of a tough trading period…

‘Marketing’, as a term, is radically overused in the business world. There are many companies out there who claim to be experts in marketing and yet they really fail to understand exactly what marketing is. If companies who are offering ‘marketing’ services are getting it wrong then its no surprise that there is a general confusion of what…