Expert Insights and Strategic Marketing Advice

Below are this month’s top 5 marketing tips for September 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Be Different – are you different?  Are you really different?  What sets you apart from other suppliers of your services? Nothing? – then create a point of difference. In order to get…

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Identify your sales bottleneck – Sales are the lifeblood of every organization so it is critical to analyze performance regularly to identify any bottleneck in the process. Imagine your business has a giant filter that…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which is often overlooked but can be the difference between marketing success and failure – your people! A couple of recent TV shows have recently come back on our screens which hammer home the message of how important people are within the…

Below are the top 5 marketing tips for July 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Your best salespeople are your customers – What holds more weight than the glowing positive words of a satisfied customer?  Exceed expectations and a customer will wax lyrical about your business to everyone they…

Below are the top 5 marketing tips for June 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Forget market share – Too many businesses measure their performance by the share they have of their defined market.  On the face it, this appears to be a sensible metric of performance. However, the flaw…

Below are the top 5 marketing tips for May 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Handle complaints efficiently and effectively – Everyone has customer complaints.  Even if you think you have never had any, you have – it is just that the customer didn’t tell you. This isn’t good.  The…