Expert Insights and Strategic Marketing Advice

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at B=branding. We are all exposed to a multitude of brands on a daily basis, and you will get told by many different people…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at A=Advertising. Advertising is an area that many people think IS marketing (in its entirety).  It isn’t – advertising is merely one element of…

Below are this month’s top 5 marketing tips for November 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Value your time – I am more commonly hearing business owners say that they are not investing in more traditional methods of marketing because new media such as Social Media is “free”.…

Below are this month’s top 5 marketing tips for October 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Don’t assume – this is the biggest mistake that companies make when communicating with customers and prospects. Even large companies with huge marketing budgets ‘assume’ all the time – they assume that…

Below are this month’s top 5 marketing tips for September 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Be Different – are you different?  Are you really different?  What sets you apart from other suppliers of your services? Nothing? – then create a point of difference. In order to get…

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Identify your sales bottleneck – Sales are the lifeblood of every organization so it is critical to analyze performance regularly to identify any bottleneck in the process. Imagine your business has a giant filter that…