Expert Insights and Strategic Marketing Advice

Below are the top 5 marketing tips for February 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Diverse target markets – first of all it is critical to identify who your target markets are.  There has to be a need for your product or service – but the more diverse the…

I have recently conducted an audit of the types of businesses I have worked with over the last 5 years to see whether there were any common factors that drove my customers to start working with me. It has been an interesting and useful process (which I would recommend you undertake) and although reasons for…

Below are the top 5 marketing tips for January 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Calculate Lifetime Client Profit Value – do you know how much, on average, a client is worth to you in profit over the course of their lifetime? If not, analyse your historical sales data so…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can make or break any product or service – Price! Price is an issue which many companies struggle with – too expensive and not enough customers will buy their products and services (although margins will be good).  Too cheap and…

Below are the top 5 marketing tips for December 2010 – simple tips to help you improve the effectiveness of your marketing. 1. Forget your USP and try a UBP – everyone always asks you what your Unique Selling Proposition (USP) is but who on earth likes being sold to?  Look at it as a Unique Buying Proposition – what…

Quite often I get asked the question what the key things are that work in generating higher response rates in both direct mail and e-mail marketing campaigns. There is no ‘Holy Grail’ to follow that will guarantee you a response but to ensure you maximise response potential there are certainly some simple snippets of advice I can…