Expert Insights and Strategic Marketing Advice

It is well documented that the success rate for a new start-up business is not great.   Out of 10 businesses who launch this year, only 2 of them will still be trading three years from now. What’s more is that only 1 of those 2 businesses will successfully manage to have a longer-term future! So…

2024 is an era when eCommerce is ruling the market, and it continues to grow as we speak. The market is now full of eCommerce websites and mobile applications, each claiming a share of this multi-billion dollar pie. Selling digital products is one such business idea. Unlike physical products, which require continuous inventory replenishment, you…

In the fast-paced world of marketing, adapting to economic uncertainties is crucial. As businesses grapple with concerns over costs and economic fluctuations, marketing budgets often find themselves under scrutiny. However, in the face of such challenges, there are strategic approaches to not only safeguard your marketing efforts but also expand your reach. This article explores…

First of all, let us take the chance to wish everybody a Happy New Year.  We hope you had a good year over the last 12 months and that this next year proves to be even more successful.  Which brings us nicely onto the topic of our first blog of this  year…. Time to reflect…

Why is SME marketing so important?  Well, SMEs are the lifeblood of the British economy.  Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a mess.  With this mind, marketing of SMEs to help support and fuel this growth is critical.…

Although it’s inevitable for companies to lose customers from time to time, a solid re-engagement email campaign can give dormant subscribers the encouraging nudge they need to become loyal fans of your brand. This strategy is both simple and cost effective — in fact, it’s between five to six times more expensive to find a new customer than…