Investors in our marketing franchise come to us from two different paths. Many of our associate consultants are veterans of the marketing sector, having worked in a marketing agency or within the marketing department of a large corporation. These individuals are often tired of working as an employee and would like more freedom to further…

Whether you own your own business or work for someone else, networking can prove vital to your career. Creating an expansive network of contacts can enhance job opportunities as well as your business. Here are some tips to get the best out of networking: Networking is simple in theory, but what really holds people back…

Going into the world of self-employment is as challenging as it is exciting. Your new business venture can become an extremely rewarding experience; but sometimes you must come to the difficult realisation that things just aren’t working. In the UK 1 in 3 start up businesses fail within their first three years. It’s important to…

Taking the bold step into entrepreneurship is something some people are born to do. Your personality traits could line up with the possibility of starting up a company of your own, without you even knowing it. The exciting prospect of going at it alone can be an attractive proposition to many, but only a select…

In today’s world, far too many people put up with a job, which ultimately makes them unhappy. Society has grown to accept the ‘work to live’ proverb as the norm and many struggle to see beyond it. Doing something you don’t enjoy won’t make you happy, instead your more likely going to end every day…

The fundamental principle of starting up your own business is to know your market. The market you pick is how you’re going to generate money, reputation, and growth. Your business ideas can only be fully implemented when you have an idea who it is your trying to attract. Picking a target market can be straightforward…