With an audience who are permanently switched on and ready to interact thanks to their mobile phones, it is no wonder that text marketing is becoming increasingly popular. The exciting world of text marketing if full of fantastic opportunities for small businesses, as well as certain limitations, and it is important that you are aware…

Not everyone has a limitless marketing spend. During the Super Bowl XLVII earlier this year, for example, 30 seconds of advertising space would have cost you as much as $4 million, but do you really need to pay through the nose before you start experiencing marketing success? Big budgets don’t necessarily mean big results, or vice-versa,…

Successful marketing is all about creating a dialogue with your audience, and as we all know, a dialogue requires two active participants! It won’t do you any good to simply force your ideas upon an otherwise ambivalent audience, so connecting with your potential customers and clients is especially vital. Take a look at three of the…

Thanks to the emergence of digital technologies, the internet and social sharing websites, the face of global marketing has changed dramatically over the last twenty years or so. These days, no company is going to throw huge chunks of their marketing budget at expensive, traditional advertising forms when they can produce a successful viral ad for a…