Search engine optimisation (SEO) is one of the cornerstones of digital marketing. In essence, it involves altering your website and its content so that it ranks highly on the search engine results page for the specific search phrases you’re targeting. For example, imagine a small florist in Leeds. If potential customers are searching for a…

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take action – usually by buying a product or signing up for a service. It’s almost impossible to market your…

Social media marketing is an important tool in the 21st century marketer’s arsenal. If you’re looking to promote your own company from within then you’ll need to familiarise yourself with social media pretty quickly. For the younger generation social media interaction comes naturally, but for others simply keeping up with the latest terms and trends is…

Digital marketing is an ever-changing arena. Many companies are still getting to grips with the basics of digital marketing, which is nothing to be ashamed of. The terms that you’ll hear in this sphere are vastly different to those that would’ve been commonplace even a few years ago. However, the nature of the internet means…

New businesses need to take marketing seriously. Your network of contacts will only take your business so far, and to draw in new clients and customers, word-of-mouth marketing alone will not suffice. Every fledgling business should form a marketing strategy and plan for its implementation if it wishes to build up a sustainable client base. However, central…

If you’re starting a business and aren’t sure whether or not to venture into digital marketing, the first question you might want to ask your marketing consultancy firm is: ‘what are my competitors up to?’ The internet is a great tool for reaching out to potential customers or clients, but it’s also important to take advantage…