New businesses need to take marketing seriously. Your network of contacts will only take your business so far, and to draw in new clients and customers, word-of-mouth marketing alone will not suffice. Every fledgling business should form a marketing strategy and plan for its implementation if it wishes to build up a sustainable client base. However, central…

If you’re starting a business and aren’t sure whether or not to venture into digital marketing, the first question you might want to ask your marketing consultancy firm is: ‘what are my competitors up to?’ The internet is a great tool for reaching out to potential customers or clients, but it’s also important to take advantage…

Social media has been around long enough now for marketers to know just how vital it is to become a part of it. Using social media for marketing can not only enable businesses to engage with their customers and investigate exactly what services they require, but it is a chance for them to push their…

21st century marketing is a very different beast to the traditional marketing techniques that have been industry stalwarts for decades. While print marketing, promotional marketing, radio, film and TV advertising are still popular and effective means of reaching out to large audiences, today’s marketers can employ a number of more varied techniques in order to promote their clients. Digital…

With an audience who are permanently switched on and ready to interact thanks to their mobile phones, it is no wonder that text marketing is becoming increasingly popular. The exciting world of text marketing if full of fantastic opportunities for small businesses, as well as certain limitations, and it is important that you are aware…

Not everyone has a limitless marketing spend. During the Super Bowl XLVII earlier this year, for example, 30 seconds of advertising space would have cost you as much as $4 million, but do you really need to pay through the nose before you start experiencing marketing success? Big budgets don’t necessarily mean big results, or vice-versa,…