So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent on the first bit, it is easy to overlook which are…

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However, even those who have set a budget aside for marketing want to make sure that it…

Do you sometimes feel like you could do with some marketing help? Many small businesses don’t often have large budgets to splash out on marketing. This is why it’s important to ensure they invest their money in the right areas. However, with marketing covering such a broad spectrum of topics, it can be difficult to understand where…

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really survive without the other.In order to generate sales, you need awareness, communications and mechanisms to take a prospective customer along…

If there is one small business statistic that stands out from the rest, it is the fact that an estimated 96% of ventures fail within their first 10 years. Conversely, this means that just 4 out of every 100 SMEs are able to achieve genuine longevity, regardless of the precise market or industry that they operate…

Historically, the marketing world is known to change particularly quickly. Trends come and go and audience responses turn on a sixpence – never has this trait been so clearly illustrated as during the digital revolution of the last decade or so. We now have marketing channels that simply didn’t exist before: pay-per-click marketing, social media…