Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is a…

Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships.  Many preferring to record customer data on endless spreadsheets. Whilst Excel and other spreadsheet software have their place, using a CRM system is best placed to help businesses better understand all they need to know about…

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME businesses, including: What is Customer Segmentation? Put simply, it is the process of dividing a…

Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the people that need it most. Distributors, target markets, your competitors – they’ll all play…

What’s your strategic plan for acquiring new business? If you’re like many small businesses, you may have one that’s loosely formulated and articulated, and that may be because you simply do not have the time or resources to give to it. But you also may not know how to go about it. Perhaps acquiring business…

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and prospects tick. Whatever industry or sector you operate in, understanding and creating semi-fictional characters (more commonly known as personas) that personify…