Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned in the marketplace. The benefits of positioning The ultimate benefits of positioning your business…

Amazon, the retail giant, has surpassed all other ecommerce businesses to be the best in the US and around the world. As a seller, one would want to list their products on Amazon rather than anywhere else. But, how to launch big and reach the skies? We believe that this success comes with research, creativity, and…

When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both).  So how can you make that happen? What marketing techniques can you use?…

Marketing is a huge discipline that spans more than just the marketing team and is often one of the most misunderstood activities in any business. Most people consider marketing to be the tip of the iceberg that is poking its head above the water that the customers see  (those in yellow), however in order for…

One of the questions I get asked the most is “how do I measure my marketing activity?” Firstly, I am always pleased to hear this question, as when asking new contacts how their marketing activity is currently performing and delivering for the business, I am met with a shrug of the shoulders and bemused faces!…

……..and make sure that you generate a good return from it. In this blog, let’s get into the nitty gritty of marketing. Forget for a moment the excitement of re-branding designs, PR, and social media campaigns. Budgeting is critical in setting out a successful marketing strategy, so let’s take a look at how to set a marketing budget.…