How To:, Marketing Tips

A Guide on How to Know Which Marketing Companies to Trust!

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who are a “Jack of all trades”.

Considering there is so much choice in the marketplace, with often many of them giving you conflicting advice, how do you know which marketing companies to trust?  Well this article is designed to give you some useful pointers to guide you to the right decision on who to listen to and who to ignore.

How long have they been around?

What is their specialism?

Check out online reviews?

Check out their LinkedIn recommendations

Have you ever heard of them?

Who are you speaking to?

In smaller marketing companies you are more than likely going to be talking to the business owner, and the person who is actually going to be working with you.  In larger marketing companies you may be speaking to an individual who is in charge of new business development.  Depending on which role they fill, their motivation could be quite different.  Someone you are going to be working with will want to make sure that the “fit” is right.  Someone who is renumerated based upon the amount of business they bring in, will just want to make the sale.

Do they offer a prescription before a diagnosis?

Ask them who they would recommend?

This is an interesting concept, but you will probably be talking to two or three (maybe more) marketing companies before making a decision.  Why not ask them, based on what they know about the business and the situation – what other marketing companies would they recommend you speaking to.  Those marketing companies who have the customer’s best interests at heart will recommend someone who they either think are a good fit, or will offer a contrasting approach (to compare).  Those who only care about the sale will struggle to bring themselves to recommend anyone else.

Ask them why?

Finally, what sort of language do they use?

So, all in all, there is quite a lot to consider which marketing companies to trust.  However, if after bearing all of the above in mind you still don’t which marketing company to partner with, ask around.  Ask your closest friends and associates (people you trust) if they know of anyone that they would recommend.  I know, personally, I would only recommend a company that I was absolutely certain would do a great job.  After all, any work that they deliver will reflect back on me!

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Ian Kirk

Founder at Opportunity Marketing

Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.

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