While the use of audio within marketing has been around for years, the advancement of technology has meant that it’s developed a considerable amount in recent years. 2 of the main areas where audio now has the biggest impact in our lives is through the production of content and voice activated technology such as Siri.…

Many businesses often fail at the first step when it comes marketing.  This usually comes down to whether they need a marketing consultancy or a marketing agency. It’s important you’re able to distinguish between the 2 as it can have a huge impact on the success of your marketing. A marketing consultancy and marketing agency…

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer cut… Q: Should a business get their website sorted before considering their wider marketing strategy?A: Definitely not! It amazes us…

As with many industries, there’s a lot of jargon involved in marketing and you shouldn’t need to be a marketing consultant to understand them. What makes matters even more confusing is that many of the terms are often abbreviated into TLA’s (three letter acronyms – see what we did).  So, to help make your life easier, we’ve…

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often hear marketing departments get called the “pretty picture” parade, or if someone asks what the marketing team are…

The marketing gap, very simply, is the difference between where you currently are and where you are trying to get to.  This void is what you want your marketing activity to generate.  If you don’t know what this marketing gap is – how can you expect anyone to fill it? In order, for any marketer,…