The marketing gap, very simply, is the difference between where you currently are and where you are trying to get to.  This void is what you want your marketing activity to generate.  If you don’t know what this marketing gap is – how can you expect anyone to fill it? In order, for any marketer,…

In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive to be profitable. In fact, there are plenty of ways to put your offering in…

At Opportunity Marketing, we’re sure that, if a company wants to make its small business marketing strategy more efficient and worthwhile, it first needs to examine the health of existing strategies. By finding out what state your strategy is in – that is, learning how well it’s performing – you’ll discover how much you need to change. In…