Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic marketing thinking should underpin every marketing activity that an SME business undertakes.  This article will explain what it is,…

A Marketing Plan is one of the most important business tools for any company to utilise.  If you are looking for funding to start up a business, a bank will want to understand your marketing plan.  If you are looking for investment to take your business to the next level, and investor will want to…

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and prospects tick. Whatever industry or sector you operate in, understanding and creating semi-fictional characters (more commonly known as personas) that personify…

Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned in the marketplace. The benefits of positioning The ultimate benefits of positioning your business…

There’s something deeply human about our desire to tell and listen to stories – we’ve been doing it for centuries. Think about your favourite stories – whether it be in the form of a novel or a television series – and consider why you’re drawn to the narrative and what it is that makes it…

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process.  You are simply creating a defined product and service for a defined audience and then putting the mechanisms in…