When it comes to your customers, can you really say you understand everything about them – from what defines them as individuals from the general populous, to what makes them tick when choosing what to buy? This process of clearly outlining and understanding customers is one that many businesses strangely overlook, and in doing so…

Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer, but also the manner in which it’s communicated…

The majority of SME businesses are very wary of spending money, which is completely understandable. Some of the more forward-thinking business owners realise that marketing is an investment and that, in order to grow, they need to invest. However, even those who have set a budget aside for marketing want to make sure that it…

One of the questions that often gets asked of marketing companies is “what should I be doing?” or “what are the quick wins?”.  In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good return.  What is the “golden bullet” of marketing which can take me to a…

While the use of audio within marketing has been around for years, the advancement of technology has meant that it’s developed a considerable amount in recent years. 2 of the main areas where audio now has the biggest impact in our lives is through the production of content and voice activated technology such as Siri.…

Many businesses often fail at the first step when it comes marketing.  This usually comes down to whether they need a marketing consultancy or a marketing agency. It’s important you’re able to distinguish between the 2 as it can have a huge impact on the success of your marketing. A marketing consultancy and marketing agency…