As marketers we strive to speak the language of our customers, allowing our brands to be more approachable and in turn forging more intimate relationships with our target audience. However we are witnessing the rise of a whole new language, one which has grown through social media and smart phones and is now embedding itself…

We’ve all grown aware of the increasing influence of mobiles in our day to day lives, but have you actually noticed the impact they’ve had on businesses in general or more importantly your business itself? Whether you’ve just got up first thing in the morning, on your daily commute to work, or enjoying some down…

Every summer we hear the same excuses from business owners complaining that business is “quiet” and it is just the “seasonal nature” of the business.  OK, for some businesses this is true.  However for the majority they are creators of their own destiny in living out their self-fulfilling prophecy. This year, rather than just assuming…

We’ve all marvelled at the quality of the multi-million pound marketing campaigns implemented by the world’s largest brands. Making use of far-flung locations as the backdrop for your advertising campaign, securing pricey celebrity cameos and showing ads during the Super Bowl are tactics that only the top percentage of firms can employ. These brands may…

Social media marketing is an important tool in the 21st century marketer’s arsenal. If you’re looking to promote your own company from within then you’ll need to familiarise yourself with social media pretty quickly. For the younger generation social media interaction comes naturally, but for others simply keeping up with the latest terms and trends is…

Digital marketing is an ever-changing arena. Many companies are still getting to grips with the basics of digital marketing, which is nothing to be ashamed of. The terms that you’ll hear in this sphere are vastly different to those that would’ve been commonplace even a few years ago. However, the nature of the internet means…