There is a common misconception when it comes to marketing, with many firms believing that the more they spend, the more they do and the more ubiquitous their marketing materials become, the more successful they’ll inevitably be. Here at Opportunity Marketing we don’t necessarily agree that more expense means more success, and to prove it we’re…

Establishing a set of marketing objectives can help your company to focus its future marketing activities and achieve greater success along the line – simply stating ‘I want to market my company’ isn’t specific enough. 21st century marketing is an extremely varied practice, and with so many outlets to explore, achieving success or failure can hinge on how rigorously you…

Marketing is not easy, to any stretch of the imagination. Here are 5 marketing tips to help you achieve more success with your business. 1. Ignore what YOU like – It is natural human behaviour to centre your thinking and actions around the things that you like.  You often mix with the sort of people who…

Below are this month’s top 5 marketing tips for May 2012  – simple tips to help you improve the effectiveness of your marketing. 1. Turn yourself “Outside In” –  What I mean by this is that the vast majority of businesses look at things “Inside-Out” – they look first at what works best for them as…

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Content is King –  For those of us who rely on their online presence to drive enquiries for their business, a major paradigm shift is currently happening in the way Google is ranking websites. Firstly,…

Below are this month’s top 5 marketing tips for March 2012 – simple tips to help you improve the effectiveness of your marketing.  1. Use your data wisely – If you have a database and/or CRM system in your business, this is a great first step.  If you haven’t then invest in one – even if…