Below are this month’s top 5 marketing tips for May 2012  – simple tips to help you improve the effectiveness of your marketing. 1. Turn yourself “Outside In” –  What I mean by this is that the vast majority of businesses look at things “Inside-Out” – they look first at what works best for them as…

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Content is King –  For those of us who rely on their online presence to drive enquiries for their business, a major paradigm shift is currently happening in the way Google is ranking websites. Firstly,…

Below are this month’s top 5 marketing tips for March 2012 – simple tips to help you improve the effectiveness of your marketing.  1. Use your data wisely – If you have a database and/or CRM system in your business, this is a great first step.  If you haven’t then invest in one – even if…

Below are this month’s top 5 marketing tips for February 2012 – simple tips to help you improve the effectiveness of your marketing. 1. ‘What’ before ‘How’ – When I start dialogue with many companies they often want me to tell them how they should market themselves. However, before we can even begin to look at the…

Below are this month’s top 5 marketing tips for December 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Stick to the Core – When you think of the most successful companies and brands around the world, or even just in your local area, they all have something in common.  Firstly, they…

Below are this month’s top 5 marketing tips for November 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Value your time – I am more commonly hearing business owners say that they are not investing in more traditional methods of marketing because new media such as Social Media is “free”.…