Below are this month’s top 5 marketing tips for February 2012 – simple tips to help you improve the effectiveness of your marketing. 1. ‘What’ before ‘How’ – When I start dialogue with many companies they often want me to tell them how they should market themselves. However, before we can even begin to look at the…

Below are this month’s top 5 marketing tips for December 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Stick to the Core – When you think of the most successful companies and brands around the world, or even just in your local area, they all have something in common.  Firstly, they…

Below are this month’s top 5 marketing tips for November 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Value your time – I am more commonly hearing business owners say that they are not investing in more traditional methods of marketing because new media such as Social Media is “free”.…

Below are this month’s top 5 marketing tips for October 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Don’t assume – this is the biggest mistake that companies make when communicating with customers and prospects. Even large companies with huge marketing budgets ‘assume’ all the time – they assume that…

Below are this month’s top 5 marketing tips for September 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Be Different – are you different?  Are you really different?  What sets you apart from other suppliers of your services? Nothing? – then create a point of difference. In order to get…

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Identify your sales bottleneck – Sales are the lifeblood of every organization so it is critical to analyze performance regularly to identify any bottleneck in the process. Imagine your business has a giant filter that…