Below are the top 5 marketing tips for January 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Calculate Lifetime Client Profit Value – do you know how much, on average, a client is worth to you in profit over the course of their lifetime? If not, analyse your historical sales data so…

Below are the top 5 marketing tips for December 2010 – simple tips to help you improve the effectiveness of your marketing. 1. Forget your USP and try a UBP – everyone always asks you what your Unique Selling Proposition (USP) is but who on earth likes being sold to?  Look at it as a Unique Buying Proposition – what…

Below are the top 5 marketing tips for November 2010 – simple tips to help you improve the effectiveness of your marketing. 1. Set some objectives – so many businesses fail in their marketing activity because they do not have a clear idea of what they are trying to achieve.  Every single piece of communication should have a clear…