Below are the top 5 marketing tips for June 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Forget market share – Too many businesses measure their performance by the share they have of their defined market.  On the face it, this appears to be a sensible metric of performance. However, the flaw…

Below are the top 5 marketing tips for May 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Handle complaints efficiently and effectively – Everyone has customer complaints.  Even if you think you have never had any, you have – it is just that the customer didn’t tell you. This isn’t good.  The…

Below are the top 5 marketing tips for April 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Get an outsiders viewpoint – it is impossible for anyone within a business to view their business objectively.  They are too involved and have to many preconceptions about what it is wrong or right…

Below are the top 5 marketing tips for March 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Think for yourself! – too many companies get obsessed by what their competitors are doing.  Yes it is important to be aware of what they are up to but don’t get too hung up…

Below are the top 5 marketing tips for February 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Diverse target markets – first of all it is critical to identify who your target markets are.  There has to be a need for your product or service – but the more diverse the…

Below are the top 5 marketing tips for January 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Calculate Lifetime Client Profit Value – do you know how much, on average, a client is worth to you in profit over the course of their lifetime? If not, analyse your historical sales data so…