Why is SME marketing so important?  Well, SMEs are the lifeblood of the British economy.  Without the entrepreneurial spirit of those starting their own business and inwardly investing in growth, the country would be in a bit of a mess.  With this mind, marketing of SMEs to help support and fuel this growth is critical.…

Although it’s inevitable for companies to lose customers from time to time, a solid re-engagement email campaign can give dormant subscribers the encouraging nudge they need to become loyal fans of your brand. This strategy is both simple and cost effective — in fact, it’s between five to six times more expensive to find a new customer than…

Are you interested in building a large following for your business? Of course, you are–because who wouldn’t want to attract many subscribers and users to boost business growth? But how do you create a massive audience quickly and promote success without breaking the bank? The secret to achieving this objective is to think outside the box and…

There aren’t many businesses that don’t have a website – even if it’s just a basic one-pager. It’s often one of the first marketing tools new companies invest in, and with good reason. After all, most people use the internet regularly – smartphones have allowed us to keep the internet in our pockets. So it…

When it comes to a marketing review, who knows your business better than you? “No-one” is the likely answer.  So why do some businesses opt to bring in external consultants to advise on areas such as marketing?  Surely the knowledge to all of the answers is already within the business? This is absolutely correct, when…

Sometimes it seems like everyone has an opinion on marketing. Not just marketing experts but other business owners, employees, suppliers, and even your well-meaning friends and family members want to give you marketing tips. There’s advice coming from every direction. Don’t do this, do that. Don’t do that, do this. And it doesn’t help that there always…