Whether you’re a hopeless romantic who’d sooner eat glass than miss an opportunity to wine and dine on Valentine’s Day or a jaded cynic who’d rather pass February 14th in the bath with a bottle of scotch, there’s no denying that the festival provides ample opportunity for savvy marketers. Just like Christmas and the New Year,…

Now we’ve recovered from the busy Christmas period, the January sales and the post-Christmas slump, marketing departments have another occasion to concern themselves with. Valentine’s Day provides an opportunity for brands to create some original and effective marketing campaigns. If you don’t sell jewellery, chocolates, flowers or lingerie, you might think you’re out of luck…

The Christmas shopping season is upon us. For most B2C companies this is the busiest time of year. You’ve planned for this season for the entire calendar year, increasing your stock levels and ensuring you have the resources to meet consumer demand and maximise your takings. For B2B companies, the reality may be very different.…

There are a plethora of social media platforms out there, and it can be tempting to establish a profile for your business on each. However, this apparent catch-all marketing strategy actually wastes time by targeting the wrong audiences for your needs. There are key differences between each platform, making some more suitable for your business…

Trends in advertising don’t last long. Today’s flavour of the month is ‘sadvertising,’ a type of advertising that’s goal is to reduce us to tears. In many instances, the company’s product or services barely feature in the advert – if at all – and the company instead using their video advertising to raise awareness of…

Not all companies are in the same stage of their marketing strategies. Some may be newly formed, others need some assistance with distinct elements of their strategy, while others will have a strategy down on paper but don’t know how to put that plan into action. Read on to find out more about which service…