The 1950s and ‘60s are often painted as the ‘golden age’ of marketing, with TV shows such as Mad Men glamourising the world of American advertising. In actual fact, many of the marketing campaigns of yesteryear are artless and imbecilic enough to draw the breath of contemporary audiences! We’ve picked out five outdated marketing campaigns…

Effective marketing strategy is all about pre-planning and anticipation. Preparing your marketing activities in advance will allow you to take advantage of the year’s greatest marketing opportunities and beat your competitors to the punch. While some of the greatest campaigns have the illusion of spontaneity, in reality they are all planned months in advance in…

Although we still believe print marketing to be as necessary as it ever was, we cannot deny that online marketing is now equally as important. The internet has become a significant part of many people’s lives, including those of your customers, as an increasing number of people turn to their computers and smartphones for information and other…

In a competitive, fast-paced industry, successful marketing is not exactly a walk in the park. Gone are the days when you could rely on an advert in the paper or a hastily printed flyer; instead, all angles of your marketing strategy must be considered in order to ensure sufficient return on investment and generated interest from your customers. In…

For 21st century businesses, the emergence of digital marketing has come as something of a godsend. Where traditional marketing can often be expensive, complicated and time-consuming, digital marketing can be, by contrast, relatively inexpensive, effective and efficient. When we talk about digital marketing, however, we could be referring to any number of different online marketing activities, each with…

While inexpensive and quick-to-implement digital marketing has transformed the industry in recent years, traditional marketing techniques are still popular and widely successful today. Investing in print marketing, for example, could introduce your brand to more and more customers, helping you to attract higher volumes of trade over the course of the year. Print marketing, however, is more…