In the good old days, most marketing consultants knew how to give their activities that ‘hands on’ feel. They knew their audiences and they knew how to convey a message, but the emergence of new technologies, marketing strategies and audience trends has led to a changing of the guard in some companies and institutions. However, an amalgamation of the new and…

So in the last three weeks we have seen three retail “giants” fall from grace.  But far from being a sign that it is another “dip”, these three casualties were inevitable. It isn’t a sign of the current economic trading period – but merely a reflection of their inability to adapt within a radically shifting…

Very few companies the world over can boast a marketing budget £10 million or more strong – the reality is that most of us will have to make do with far less in the coffers. However, that doesn’t mean that we can’t dream about the possibilities of a near limitless marketing kitty… Here are just some suggestions…

In the world of marketing, as in all professional spheres, it can be extremely difficult to leave your personality at the door when you leave the house. An individual’s tastes are of course hugely important and can go a long way towards informing the kind of person you are, but if you’re too forthright with your…

21st Century marketing is an ever-changing process and most marketing consultants agree that your company needs to act fast if it’s going to keep up with the times. Online marketing now represents a considerable percentage of many businesses’ advertising revenues, but with the nature of web use and the changeability of search engines like Google keeping everyone…

When it comes to promoting a brand, product or service, most marketing consultants will tell you that little is quite as effective in so few words as a well-written slogan. Slogans can appear in advertisements, on your promotional items or on your products themselves, and with this copy so ubiquitous and public, you need to…