The turn of the millennium seems like a very long time ago indeed. The latter days of 1999 saw people losing sleep over the perceived ‘millennium bug’, broadband had yet to increase internet speeds to usable levels, and people were texting and calling one another from the then-sophisticated Nokia 8210. Touchscreen technology, Bluetooth, Smartphones, tablets…

When it comes to marketing, sometimes a great idea simply isn’t enough. For one reason or another, dozens of potentially successful marketing plans have failed to achieve their potential, or even to get off of the ground in some cases; the implementation of ambitious marketing campaigns can be a real stumbling block. We hate to…

Successful marketing is all about appealing to the right audience. If you don’t understand what your audience wants, or if you feel as though you can’t realistically tell them what they need or want, you’re in danger of making some serious and expensive mistakes. Take a look at these three examples of how major companies…

Marketing should not be shrouded in secrecy and regarded as a ‘Dark Art’ which no-one understands, as the marketing process is actually very simple and logical. So why is it then that when it comes to appointing a marketing company that businesses can get it so horribly wrong? One of the main reasons behind this…

Last week I was conducting a price benchmarking exercise for a client of mine which involved ringing around a lot of local competitors offering the same service as them. The idea was to plot where my client was effectively positioned in relation to the marketplace as compared to 12 months ago. Although, undoubtedly, this was…

I have recently conducted an audit of the types of businesses I have worked with over the last 5 years to see whether there were any common factors that drove my customers to start working with me. It has been an interesting and useful process (which I would recommend you undertake) and although reasons for…