Google recently released its first global report on advert viewability. Viewability tracks the number of impressions made by users that are actually seen. That ad in your footer or midway through the page isn’t as viewable as an advert near the top of the content, for example. Advert viewability is a key metric for digital…

John Lewis’ 2015 Christmas advert starring Monty the Penguin has been a runaway success. The advert received over 4 million views on YouTube in the first 24 hours, and nearly 3 million views on Facebook. Here’s the video, in case you’ve managed to miss it thus far. John Lewis has spent £7 million on its Christmas…

US users of social messaging app Snapchat have encountered the first ever advert to be used on the platform – a 20-second trailer for a horror film. In a post on Snapchat’s blog, the company is open about the need to generate revenue through the app. The company famously turned down a $3 billion offer…

‘Free’ social media marketing is becoming increasingly marginalised as the leading social networks seek to monetise their marketing services, claims The Guardian. The article follows news that Twitter will soon become a ‘pay-to-play’ network in the manner of Facebook, charging firms and marketing teams to use certain services. However, brands are beginning to find that paid-for…

Social media has become such a phenomenon that even the Premier League must now spend resources to police it. At the beginning of the current Premier League season, the organisers publicly stated that they plan to clamp down on the sharing of video footage from matches via social media. Footage can only legally be shared by the…

A survey carried out by Weve, Vodafone, O2 and EE’s joint mobile marketing network found that 45 per cent of 18-34 year-olds consider mobile to be their first choice of device when it comes to interacting online. This puts the mobile platform ahead of tablets and laptops, which scored just 43% in comparison. Over the last decade…