In creative fields such as product design and marketing, the nature of best practice is continually evolving. This is reflected in the recent marginalisation of brainstorming, which is now thought to hinder productivity and impede those with more introverted mind-sets. Instead, businesses are beginning to utilise mind maps to drive creative processes, empowering employees to…

As we know Google is always changing the way it serves results (whether organic or paid ads) in order to provide users with the most relevant content possible. These changes often lead to an increasingly more competitive environment for businesses and a need to work harder to appear higher in search rankings. The latest changes…

Instagram has come a long way since its initial release in October 2010. After an increased uptake in the number of businesses which now use Instagram as a marketing tool, we’ve seen developers slowly introduce features which allow businesses a more intuitive use of the social media platform. We’ve taken a look at some of…

21st Century marketing is an ever-changing process and most marketing consultants agree that your company needs to act fast if it’s going to keep up with the times. Online marketing now represents a considerable percentage of many businesses’ advertising revenues, but with the nature of web use and the changeability of search engines like Google keeping everyone…