Your products and services sit at the heart of your business and, in many cases, are the critical factor in whether a business succeeds or fails. This is why a great deal of care needs to be taken in not only the development of what you offer, but also the manner in which it’s communicated…

Search engines such as Google have proven to be a key asset in driving website traffic for businesses, with the key approach to finding search engine success resting on a business’s SEO (search engine optimisation) and PPC (pay per click) efforts. With each of these serving their own role, it begs the question on many…

One of the questions that often gets asked of marketing companies is “what should I be doing?” or “what are the quick wins?”.  In actual fact what most businesses are asking is what is the quick and easy way to invest my money to get a good return.  What is the “golden bullet” of marketing which can take me to a…

One of the world’s most famous questions…. ”which came first”.  Whichever way you look at it there is always an equally compelling counter argument, an alternative perspective.  However, within marketing the answer is much clearer cut… Q: Should a business get their website sorted before considering their wider marketing strategy?A: Definitely not! It amazes us…

Do you sometimes feel like you could do with some marketing help? Many small businesses don’t often have large budgets to splash out on marketing. This is why it’s important to ensure they invest their money in the right areas. However, with marketing covering such a broad spectrum of topics, it can be difficult to understand where…

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often hear marketing departments get called the “pretty picture” parade, or if someone asks what the marketing team are…