Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is a…

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world has been turned upside down,…

Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships.  Many preferring to record customer data on endless spreadsheets. Whilst Excel and other spreadsheet software have their place, using a CRM system is best placed to help businesses better understand all they need to know about…

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME businesses, including: What is Customer Segmentation? Put simply, it is the process of dividing a…

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant – we rely on them when we search for information and we trust them when we’re making choices. Still, the way AI is transforming digital marketing transcends the…

What’s your strategic plan for acquiring new business? If you’re like many small businesses, you may have one that’s loosely formulated and articulated, and that may be because you simply do not have the time or resources to give to it. But you also may not know how to go about it. Perhaps acquiring business…