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31 October 2022
How to Identify Which Marketing Tips Are Right for You?
Sometimes it seems like everyone has an opinion on marketing. Not just marketing experts but other business owners, employees, suppliers, and even your well-meaning friends and family members want to give you marketing tips. There’s advice coming from every direction. Don’t do this, do that. Don’t do that, do this. And it doesn’t help that there always…
1 April 2021
How to Evaluate if Your Marketing Strategy is Still Fit for Purpose
Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst the world around you has been changing beyond recognition, has your business evolved in tandem…
2 December 2020
Why Marketing Campaigns and Strategies Are Different Yet Essential for Business Growth
It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge. With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future? As 2021 beckons, taking time to craft an approach that combines both a marketing strategy and supporting marketing…
11 November 2020
Marketing Techniques: How to Create a Knock-out 60 Second Elevator Pitch
We like to help businesses with a whole range of different marketing techniques. This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated. Yes, your elevator pitch may change over time, but you are always going to meet people who ask…
27 October 2020
How Do I Know Whether Digital Marketing is the Right Choice?
Doesn’t it feel that digital marketing has taken over the world? There are more niche digital marketing agencies around these days that plain old marketing agencies. The irony in it is that general marketing agencies are becoming “niche specialists” because they embrace such a wide channel base (traditional as well as digital). So, surely, if everyone is…
9 October 2020
How to Effectively Evaluate Marketing Ideas and Spot a “dead Duck” “DEAD DUCK”
Marketing ideas are plentiful. Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture. Depending on your personality type, you will either “sit on it” and it never sees…
A-Z OF MARKETING
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