Doesn’t it feel that digital marketing has taken over the world?  There are more niche digital marketing agencies around these days that plain old marketing agencies.  The irony in it is that general marketing agencies are becoming “niche specialists” because they embrace such a wide channel base (traditional as well as digital).  So, surely, if everyone is…

Marketing ideas are plentiful.  Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture.  Depending on your personality type, you will either “sit on it” and it never sees…

Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net result of this is that you are unlikely to show any signs of…

Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail.  This article takes a look at some of the most common reasons why a sound marketing strategy may not always reap rewards. #1.…

Today’s topic is surely one of the most essential when thinking about marketing activities. It could be argued that “what should my marketing strategy include?” is the very first question to ask ourselves. If you checked my profile on Opportunity Marketing website, you may have seen my motto: “A goal without a plan is just a wish”. I…

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is a…