Do you sometimes feel like you could do with some marketing help? Many small businesses don’t often have large budgets to splash out on marketing. This is why it’s important to ensure they invest their money in the right areas. However, with marketing covering such a broad spectrum of topics, it can be difficult to understand where…

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really survive without the other.In order to generate sales, you need awareness, communications and mechanisms to take a prospective customer along…

When people hear the word “Marketing” they often think of all the creative outputs of marketing – TV advertising, big brands, websites, digital campaigns, glossy brochures and all that sexy stuff that oozes creativity. You will often hear marketing departments get called the “pretty picture” parade, or if someone asks what the marketing team are…

Marketing is an area of business that is widely misunderstood.  If you ask 100 small business owners what “marketing” means to them, you will get a plethora of different answers that range from advertising, selling, branding, “make you look good”, PR, social media, websites and Google – and you will probably get the odd one…

The marketing gap, very simply, is the difference between where you currently are and where you are trying to get to.  This void is what you want your marketing activity to generate.  If you don’t know what this marketing gap is – how can you expect anyone to fill it? In order, for any marketer,…

In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive to be profitable. In fact, there are plenty of ways to put your offering in…