Expert Insights and Strategic Marketing Advice

Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net result of this is that you are unlikely to show any signs of…

Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail.  This article takes a look at some of the most common reasons why a sound marketing strategy may not always reap rewards. #1.…

Today’s topic is surely one of the most essential when thinking about marketing activities. It could be argued that “what should my marketing strategy include?” is the very first question to ask ourselves. If you checked my profile on Opportunity Marketing website, you may have seen my motto: “A goal without a plan is just a wish”. I…

Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is a…

OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously, there are useful things that can help your family, mental and physical well-being,…

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world has been turned upside down,…