Expert Insights and Strategic Marketing Advice

Differentiation has always been pivotal to creating successful marketing strategies.  If you refer back to any of our previous blogs, whether the subject is around positioning, customer behaviour, USPs or competition, differentiation always plays a crucial role. However, since we wrote our last blog article a few weeks ago, it feels as if the world has been turned upside down,…

Research suggests that over 2 in 3 small businesses are not using any CRM system to manage their customer relationships.  Many preferring to record customer data on endless spreadsheets. Whilst Excel and other spreadsheet software have their place, using a CRM system is best placed to help businesses better understand all they need to know about…

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME businesses, including: What is Customer Segmentation? Put simply, it is the process of dividing a…

Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the people that need it most. Distributors, target markets, your competitors – they’ll all play…

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant – we rely on them when we search for information and we trust them when we’re making choices. Still, the way AI is transforming digital marketing transcends the…

Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are numerous factors to consider, which can affect and influence your decision.  Whether…