Expert Insights and Strategic Marketing Advice

What’s your strategic plan for acquiring new business? If you’re like many small businesses, you may have one that’s loosely formulated and articulated, and that may be because you simply do not have the time or resources to give to it. But you also may not know how to go about it. Perhaps acquiring business…

Strategic marketing, or marketing strategy, is a term that you may hear quite a lot, but perhaps not quite understand it fully.  It is sometimes dismissed as only being of relevance to larger enterprises. But, in actual fact, strategic marketing thinking should underpin every marketing activity that an SME business undertakes.  This article will explain what it is,…

So, you really want to be in control of your own destiny and run your own business, but the security of a regular salary is difficult to leave behind (whether you love your job or even hate it).  You are yearning to do something for yourself, but something inside is holding you back. Perhaps there…

A Marketing Plan is one of the most important business tools for any company to utilise.  If you are looking for funding to start up a business, a bank will want to understand your marketing plan.  If you are looking for investment to take your business to the next level, and investor will want to…

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and prospects tick. Whatever industry or sector you operate in, understanding and creating semi-fictional characters (more commonly known as personas) that personify…

Do you believe that your job gets done when you get your mobile app developed and get it placed on the Google Play Store? If yes, then you surely need to revisit your strategy. As of December 2019, there are 2.9 million apps in the Google Play Store making it an extremely cluttered space. There…