Expert Insights and Strategic Marketing Advice

When it comes to a marketing review, who knows your business better than you? “No-one” is the likely answer.  So why do some businesses opt to bring in external consultants to advise on areas such as marketing?  Surely the knowledge to all of the answers is already within the business? This is absolutely correct, when…

Sometimes it seems like everyone has an opinion on marketing. Not just marketing experts but other business owners, employees, suppliers, and even your well-meaning friends and family members want to give you marketing tips. There’s advice coming from every direction. Don’t do this, do that. Don’t do that, do this. And it doesn’t help that there always…

What do you think of when you hear the word “marketing”? Do you think branding? Website? Social media? It’s easy to focus on surface-level outputs – the stuff your customers see – but there’s much more to marketing than adverts and emails. The best marketing strategies involve market analysis, competitor research, and customer segmentation. They look at positioning,…

Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst the world around you has been changing beyond recognition, has your business evolved in tandem…

The marketplace is littered with a plethora of marketing companies.  Some are very niche by the sectors they serve. Some are very specialist in the services that they offer.  Many of them are more generalist marketing companies who are a “Jack of all trades”. The pandemic has had a major impact on many sectors, industries and…

It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge.  With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?     As 2021 beckons, taking time to craft an approach that combines both a marketing strategy and supporting marketing…