Expert Insights and Strategic Marketing Advice

Positioning is one of the simplest marketing strategies to implement, and yet is one area that is often not even properly considered.  This article takes a closer look at why you should carefully consider how your brand is to be positioned in the marketplace. The benefits of positioning The ultimate benefits of positioning your business…

There’s something deeply human about our desire to tell and listen to stories – we’ve been doing it for centuries. Think about your favourite stories – whether it be in the form of a novel or a television series – and consider why you’re drawn to the narrative and what it is that makes it…

Opportunity Marketing Consultant Rachel Proctor is delivering a “measurable marketing” seminar at a forthcoming Networking and Know-how event to be staged at Irwin Mitchell on the morning of Friday 15th November. The occasion will be a growth focused event which combines: Who should attend? Business owners of SMEs, organisation leaders and managers who are looking…

Emerging technologies have altered marketing as we know it. Over the years, technology has played an intrinsic role in the development of marketing. As newer technologies enter the scene, marketers cannot help but push themselves to keep up so that they are speaking the language of their audience.  In this article, we look at some of…

Email is still a great marketing channel. It consistently outperforms social media and online ads- generating impressive ROI, brand awareness and helps to grow customer loyalty. It’s easily segmented, flexible and allows a brand to reach every customer directly. Even better, email can achieve an impressive $42 for every $1 spent. But while this can be the case, not…

Marketing automation is a technology that helps businesses manage marketing campaigns across a variety of channels. Not only does it help businesses save time. Automating marketing processes also contributes to successful lead generation and achieve greater ROI. In this post, we talk about B2C and B2B marketing, their key differences, and how automation can make…