Expert Insights and Strategic Marketing Advice

Despite action from business groups and the government to tackle late payments, it seems that many small and medium enterprises are still struggling to chase up payments that are owed them. A survey suggests that 61% of small businesses have had to deal with customers and clients failing to pay invoices by their due date.…

There’s an entrepreneur somewhere in all of us. We all have the occasional spark of an idea. It may be unrealistic or slightly far-fetched, but we’ve all had that moment where we’ve dreamed up an incredible idea for a business. Most of us tuck these plans away in a corner of our mind, only for them…

We’ve all encountered some dodgy sales tactics in our time. Eventually, you learn to recognise the signs of a less than honest sales strategy. Unfortunately, the field of marketing is also home to some questionable practices that are likely to annoy or even alienate consumers – and they’re not even that effective. You certainly won’t…

The recession may have passed and growth may be underway, but today’s economic environment remains far from rosy. As an experienced marketing professional you may have had plans to start your own marketing business for many years and were simply waiting for the correct time to put those plans into action. Clearly, new businesses will always…

Online marketing is part of many companies’ marketing strategies, due to its relative affordability and the potential to reach audiences of millions of people in a matter of hours. The sheer scale of the internet (and how we use it) can be practically impossible to comprehend. Irish Telecom has tried to make the numbers understandable by asking:…

Every business knows that sporting events are great opportunities for themed marketing campaigns. Back in the ‘80s, it was no different. The 1984 Olympic Games in Los Angeles was the first summer Olympic Games in the United States since the ‘30s, and US companies had been planning their marketing campaigns for the event for months.…