Expert Insights and Strategic Marketing Advice

‘Free’ social media marketing is becoming increasingly marginalised as the leading social networks seek to monetise their marketing services, claims The Guardian. The article follows news that Twitter will soon become a ‘pay-to-play’ network in the manner of Facebook, charging firms and marketing teams to use certain services. However, brands are beginning to find that paid-for…

Historically, the marketing world is known to change particularly quickly. Trends come and go and audience responses turn on a sixpence – never has this trait been so clearly illustrated as during the digital revolution of the last decade or so. We now have marketing channels that simply didn’t exist before: pay-per-click marketing, social media…

Search engine optimisation (SEO) is one of the cornerstones of digital marketing. In essence, it involves altering your website and its content so that it ranks highly on the search engine results page for the specific search phrases you’re targeting. For example, imagine a small florist in Leeds. If potential customers are searching for a…

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take action – usually by buying a product or signing up for a service. It’s almost impossible to market your…

Being made redundant can be a troubling time for anyone, and it is normal to feel the disillusion and stress that often come with it. You can however, take charge of your life through some simple steps that will help you get back onto the working ladder or even guide you in a completely new…

Social media has become such a phenomenon that even the Premier League must now spend resources to police it. At the beginning of the current Premier League season, the organisers publicly stated that they plan to clamp down on the sharing of video footage from matches via social media. Footage can only legally be shared by the…