In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive to be profitable. In fact, there are plenty of ways to put your offering in…

We are living in an increasingly global business climate, where brands are constantly encouraged to expand their marketing reach through social media and access an international talent pool remotely. While this offers potentially huge advantages for businesses, those at the wheel of SMEs should never underestimate the importance of forging connections within their local community. After all,…

Keywords are the holy grail of any SEO strategy, and without keyword research, you’re stabbing in the dark. They are the words and phrases that tell search engines what you’re all about, which helps them to send people in your direction if they think you have what people are looking for. But, keywords aren’t what…

As of 2016, Twitter has an average 313 million active monthly users. With such a huge number of people using this platform, it’s a social channel that holds a wealth of potential for business activity. From breaking news to celebrity soundboarding, Twitter delivers right here, right now content to the masses. Something you should be a…

Getting your small business off the ground, and keeping it afloat, is no easy task. Only 45% of start-ups survive beyond the first five years, – a pretty raw reminder that the pond can be a tough place for a smaller fish. Small businesses fail for a whole heap of reasons, from poor planning to…

For any small business, social media has a vital role to play in the overall marketing mix. Not only is it proven as a great way to reach people, but it’s cost-effective too. It can aid even the smallest business in multiple ways, helping it to grow through positive social awareness. In general, we can all agree, that…