Marketing analysis is often an overlooked element in achieving marketing success.  It is ridiculous if you think about it.  The point of marketing is to generate a significant positive return from your investment, yet most companies don’t analyse how their marketing is performing in order to tweak and improve what they are doing. It is a…

OK, before we start, we want to just clarify this is a marketing blog. With this in mind, we want to just reiterate that these are the most useful things you could be doing right now from a marketing perspective for your business. Obviously, there are useful things that can help your family, mental and physical well-being,…

The phrase Customer segmentation gets “banded around” a lot. But do companies actually carry it out in reality, and if so, what are the benefits of adopting the practice? This article will cover the basics of customer segmentation for SME businesses, including: What is Customer Segmentation? Put simply, it is the process of dividing a…

Product marketing is a multi-faceted feat: one that requires a concrete understanding not only of your product but your target market as well. You might have a solid, high-quality product, but that won’t matter if you can’t get it to the people that need it most. Distributors, target markets, your competitors – they’ll all play…

Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are numerous factors to consider, which can affect and influence your decision.  Whether…

Customer centric marketing is pivotal when creating a successful sales and marketing strategy.  When it comes to growing your business and improving your bottom line, nothing is more important than knowing what makes your customers and prospects tick. Whatever industry or sector you operate in, understanding and creating semi-fictional characters (more commonly known as personas) that personify…