We like to help businesses with a whole range of different marketing techniques.  This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated.  Yes, your elevator pitch may change over time, but you are always going to meet people who ask…

Artificial Intelligence is gradually becoming an important part of our everyday lives. We’ve grown accustomed to talking to Alexa, Siri, Cortana or any other AI-powered digital assistant – we rely on them when we search for information and we trust them when we’re making choices. Still, the way AI is transforming digital marketing transcends the…

Marketing takes a significant amount of time and resource for any business to implement and to be done well it needs structure and the right levels of support. Every business is different. When it comes to the best route to take there are numerous factors to consider, which can affect and influence your decision.  Whether…

So, you really want to be in control of your own destiny and run your own business, but the security of a regular salary is difficult to leave behind (whether you love your job or even hate it).  You are yearning to do something for yourself, but something inside is holding you back. Perhaps there…

We are living in an increasingly global business climate, where brands are constantly encouraged to expand their marketing reach through social media and access an international talent pool remotely. While this offers potentially huge advantages for businesses, those at the wheel of SMEs should never underestimate the importance of forging connections within their local community. After all,…

Before we get into this blog let’s look at what we mean by “mental wealth”. For us the notion of mental wealth is about relieving some of the everyday stresses that are associated with life while still managing to find a way to enjoy financial freedom. One of the major stresses which people face on…