When most people think about what marketing is, their mind’s eye leaps to creative campaigns, brands, advertisements and promotions.  However, marketing covers a much wider remit than just promotional communications.  In fact, these are actually one of the last stages in the marketing strategy process.  The starting point for any sound marketing strategy is the financial metrics,…

One of the questions I get asked the most is “how do I measure my marketing activity?” Firstly, I am always pleased to hear this question, as when asking new contacts how their marketing activity is currently performing and delivering for the business, I am met with a shrug of the shoulders and bemused faces!…

……..and make sure that you generate a good return from it. In this blog, let’s get into the nitty gritty of marketing. Forget for a moment the excitement of re-branding designs, PR, and social media campaigns. Budgeting is critical in setting out a successful marketing strategy, so let’s take a look at how to set a marketing budget.…

So, first things first, what actually is a marketing audit?  Put simply it is a thorough review of everything that impacts upon the marketing of your business.  It usually comes as a surprise to most how many different elements of your business impact upon your marketing effectiveness. Who should carry out a marketing audit? To…

So what is this big marketing secret? All of us that are in business need customers. Right? Without customers, we have no business. We just have a business concept. Once you have a customer you have a business. Ideally, we actually need quite a few customers – to spread the risk and make our business…

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have a think about how you settled on the final design and…