The marketing gap, very simply, is the difference between where you currently are and where you are trying to get to.  This void is what you want your marketing activity to generate.  If you don’t know what this marketing gap is – how can you expect anyone to fill it? In order, for any marketer,…

In a world of vast marketing budgets, newspaper ads and national T.V. spots, it can feel like a small business has very few options when it comes to advertising. But the truth is, small business marketing doesn’t have to be super expensive to be profitable. In fact, there are plenty of ways to put your offering in…

We are living in an increasingly global business climate, where brands are constantly encouraged to expand their marketing reach through social media and access an international talent pool remotely. While this offers potentially huge advantages for businesses, those at the wheel of SMEs should never underestimate the importance of forging connections within their local community. After all,…

If there is one small business statistic that stands out from the rest, it is the fact that an estimated 96% of ventures fail within their first 10 years. Conversely, this means that just 4 out of every 100 SMEs are able to achieve genuine longevity, regardless of the precise market or industry that they operate…

Many businesses often get too caught up in measuring their performance using their market share. While you’d think that this would be a reasonable method of measuring your success since it shows how well you’re doing in relation to your competitors, it can often skew your perception of what is actually going on. Why market share data…

Marketing is a discipline in business which is largely misunderstood.  This isn’t just confined to the SME sector where there is a clear lack of skills and knowledge surrounding the “dark art”.  Many large corporates make massive mistakes with their marketing strategy and quite often this is down to an inconsistency in marketing activity on an ongoing basis.  This…