It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge.  With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future?     As 2021 beckons, taking time to craft an approach that combines both a marketing strategy and supporting marketing…

We like to help businesses with a whole range of different marketing techniques.  This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated.  Yes, your elevator pitch may change over time, but you are always going to meet people who ask…

Doesn’t it feel that digital marketing has taken over the world?  There are more niche digital marketing agencies around these days that plain old marketing agencies.  The irony in it is that general marketing agencies are becoming “niche specialists” because they embrace such a wide channel base (traditional as well as digital).  So, surely, if everyone is…

Marketing ideas are plentiful.  Whether you are a business owner, a marketing professional, or simply a consumer, we all have those moments of inspiration when we come up with a killer marketing idea for a company or brand or new venture.  Depending on your personality type, you will either “sit on it” and it never sees…

Do you have some clear marketing tactics for the next 90 days? If not, why not? The chances are if you don’t know what they are, then nothing will happen. In effect, you won’t be doing anything to proactively market your business. The net result of this is that you are unlikely to show any signs of…

Businesses can spend a lot of time, effort and money investing in a marketing strategy plan and yet sometimes, even though they have approached it in the right way, it can still sadly fail.  This article takes a look at some of the most common reasons why a sound marketing strategy may not always reap rewards. #1.…