Getting people talking: how to stimulate conversation about your brand

One of the best ways to get people investing in your products and services is to stimulate conversation about your brand.

When people start talking about your company or its associated marketing activities – either in person or via social media – it will generate interest in what you do, encourage people to visit your website and make the job of converting visitors into customers a whole lot easier.

But we’re getting ahead of ourselves – first, you need to get people talking in the first place. So, how can you stimulate conversation about your brand? Take a look at these three effective techniques and see for yourself…

Utilise social media

Of course, if you want to get people talking about your brand via social media, you’re going to need a conspicuous social media presence.

Customers use sites like Twitter and Facebook to engage with brands, products and services, so this gives you the opportunity to physically instigate conversation yourself. If people aren’t talking about your brand, ask them for their opinions – conversations are there to be had if only you’re prepared to initiate them.

Social media marketing is a great way to get people talking about your brand but be warned – it can backfire. When people are encouraged to air their opinions you have to be aware that some of those opinions may not tally with your own, as many top brands have found to their cost…

Provide engaging content

In order to promote conversation about your brand, you should give your customers something to talk about. Content marketing is the process of creating engaging content – be it written, video, or interactive – that your customers and site visitors can consciously involve themselves in.

Content marketing actively encourages engagement and conversation by making your business seem innovative and interesting. If people are sharing links to your marketing activities amongst their friends, bringing more visitors to your site and driving up positive web traffic, your company is guaranteed to benefit – even if the content itself isn’t specifically related to sales.

Doing something spectacular

On the subject of providing your customers with something to talk about, more and more businesses are benefitting from spectacular, one-off marketing stunts.

A big event or stunt is guaranteed to get people watching – and talking – and oftentimes potential customers will fail to even notice the marketing spin.

If your branding is present throughout the event and any pictures or videos link back to your website, online conversations will inevitably lead people back to your company.

The more people talking about your brand online and face to face, the better it is for you. Effective marketing promotes conversation, and even negative feedback is going to stir up interest and intrigue.

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Ian is the founder of Opportunity Marketing marketing, with over 18 years of experience in successfully setting up marketing departments, creating marketing strategies and implementing these strategies across a wide number of SME companies in both the B2B and B2C sectors through a variety of channels.
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