Expert Insights and Strategic Marketing Advice

There aren’t many businesses that don’t have a website – even if it’s just a basic one-pager. It’s often one of the first marketing tools new companies invest in, and with good reason. After all, most people use the internet regularly – smartphones have allowed us to keep the internet in our pockets. So it…

You’ve probably heard phrases like brand, branding and brand identity being bandied around, but what do they all mean and are they actually that important? In the simplest terms, your brand (or branding) is what differentiates you from your competitors and helps customers form perceptions of your company. It’s your purpose, positioning and personality. It’s how you look…

When it comes to a marketing review, who knows your business better than you? “No-one” is the likely answer.  So why do some businesses opt to bring in external consultants to advise on areas such as marketing?  Surely the knowledge to all of the answers is already within the business? This is absolutely correct, when…

Sometimes it seems like everyone has an opinion on marketing. Not just marketing experts but other business owners, employees, suppliers, and even your well-meaning friends and family members want to give you marketing tips. There’s advice coming from every direction. Don’t do this, do that. Don’t do that, do this. And it doesn’t help that there always…

What do you think of when you hear the word “marketing”? Do you think branding? Website? Social media? It’s easy to focus on surface-level outputs – the stuff your customers see – but there’s much more to marketing than adverts and emails. The best marketing strategies involve market analysis, competitor research, and customer segmentation. They look at positioning,…

Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst the world around you has been changing beyond recognition, has your business evolved in tandem…