Expert Insights and Strategic Marketing Advice

Amazon, the retail giant, has surpassed all other ecommerce businesses to be the best in the US and around the world. As a seller, one would want to list their products on Amazon rather than anywhere else. But, how to launch big and reach the skies? We believe that this success comes with research, creativity, and…

When you think of marketing techniques for your business, if you drill all the way down, all you are really looking for is more people to buy your stuff, or the same number of people to buy more of it (or both).  So how can you make that happen? What marketing techniques can you use?…

Marketing is a huge discipline that spans more than just the marketing team and is often one of the most misunderstood activities in any business. Most people consider marketing to be the tip of the iceberg that is poking its head above the water that the customers see  (those in yellow), however in order for…

So what is conscience marketing? Marketing, as a discipline, follows a very logical and structured process.  If you have ever studied marketing at any level, you will be familiar with the 7 P’s, a SWOT Analysis and positioning matrices.  However, one area, which always seems to draw a blank expression when asked about is a PEST…

Whatever anyone says, Marketing is merely a process.  It is not a dark art, and anyone pretending that there is a “secret marketing formula” for success, is talking cobblers.  Marketing is actually a very logical process.  You are simply creating a defined product and service for a defined audience and then putting the mechanisms in…

When most people think about what marketing is, their mind’s eye leaps to creative campaigns, brands, advertisements and promotions.  However, marketing covers a much wider remit than just promotional communications.  In fact, these are actually one of the last stages in the marketing strategy process.  The starting point for any sound marketing strategy is the financial metrics,…