Expert Insights and Strategic Marketing Advice

Starting a business is a dream for many, and one that will become a reality for a lucky few. It’s no easy task and without a foolproof plan for your startup to follow, costly mistakes can be made before success is achieved. The first few months of a new business are vital – first impressions…

Setting up and running your own business can seem like an exciting challenge.  You no longer have anyone to answer to, you are in control of your own destiny, you can work flexible hours and take a holiday whenever you want to (in theory).  The are loads of benefits of being in the driving seat…

If you’re starting a business and aren’t sure whether or not to venture into digital marketing, the first question you might want to ask your marketing consultancy firm is: ‘what are my competitors up to?’ The internet is a great tool for reaching out to potential customers or clients, but it’s also important to take advantage…

A new financial year brings a new budget allocation for your business, and with it, the opportunity to try out new marketing strategies. If you’re still putting together your marketing strategy for 2014/15, why not try and spice things up a little? Your usual marketing routine might have brought you success in the past, but…

Social media has been around long enough now for marketers to know just how vital it is to become a part of it. Using social media for marketing can not only enable businesses to engage with their customers and investigate exactly what services they require, but it is a chance for them to push their…

The 1950s and ‘60s are often painted as the ‘golden age’ of marketing, with TV shows such as Mad Men glamourising the world of American advertising. In actual fact, many of the marketing campaigns of yesteryear are artless and imbecilic enough to draw the breath of contemporary audiences! We’ve picked out five outdated marketing campaigns…